We recently concluded our first Digital Marketing educational series of 2016. In the series, we devoted an entire day to teaching the fundamentals of successful Relationship Journey Mapping. When done right, Relationship Journey Mapping reveals a profound view of what's going on inside the mind of each of your customers, patients, employees, or [...]
As professional technologists, here at FPOV we are both well informed and highly opinionated on the positives and negatives of social technologies in the workplace. When you pause to consider that these tools have really only been around for about a decade, it’s hard to fathom how deeply they have [...]
Linear Technology Myopia (LTM) is an affliction that limits technology vision. It causes sufferers to misunderstand the power and impact certain technologies will have on humanity’s future. This problem is a result of focusing on innovation linearly rather than exponentially. As innovations are integrated, a compounding effect accelerates their potential. [...]
Passive, Active, Strategic, or Cross-Functional - What is Your Organization’s Social Service Approach? Relationships are a hands-on part of any business. Whether it’s customer service, member service, patient service - the possibilities are endless, but in the end - it’s all about cultivating and maintaining relationships. Therefore, businesses need to [...]
By Corey White A quick keyword search on Google reports that in the month of October the term “digital marketing” was searched 135,000 times. Pop “digital marketing” into the Google search bar and you will be returned 212,000,000 results. In short, the term “digital marketing” is about as warm as [...]
By Corey White Football coaches naturally seek big offensive linemen to protect their valuable quarterbacks and running backs - the bigger the better. A problem arises because these rather large offensive linemen can also be incredibly slow, making them vulnerable to speedy opponents. A similar dilemma in data collection is becoming increasingly [...]
Take the next 15 seconds and read this quote. Keep in mind, it was written in 1926! “When wireless is perfectly applied the whole earth will be converted into a huge brain, which in fact it is, all things being particles of a real and rhythmic whole. We shall be [...]
Choosing the right technology vendor partner has become a critical skill for business leaders to master. When companies decide to digitally transform their company and find that they lack the skill and staff to do it, they seek technology vendors to help round out their teams. But how do you [...]
By Corey White Disney is using technology to make The Magic Kingdom a little more magical, and this provides a glimpse into the possibilities of the Internet of Things (IoT). Earlier this year, Wired published an interesting article about a wearable device that controls the experience of every aspect of an attendee’s [...]
By Corey White Have you ever suffered through the frustration of trying to navigate a poorly-designed website on a smartphone: pinching pages, clicking on the wrong links, trying to read text that is entirely too small or doesn’t fit correctly requiring you to scroll back and forth horizontally across the page? [...]