The Holy Grail of Modern Marketing: Using a Customer Data Platform to Enhance the Customer Experience Wouldn’t it be great if you could … Send a customer, who has not purchased from you in 10 days, and is close to one of your restaurants, a push [...]
A billion dollars. It certainly has a nice ring to it. I’m sure it did to Dollar Shave Club co-founder and CEO Michael Dubin when he heard the number. A few weeks ago, health products juggernaut Unilever swooped in a scooped up Dollar Shave Club for a cool $1 [...]
The Hazards of Poor Service in Customer Experience We’ve all had that moment when we’ve become so frustrated with the customer service of a company that we throw up our hands in disgust. It usually leads to us vowing to disown the company in question. Customer experience is one of, [...]
Using Digital Sales and Marketing to Amplify Profits Do you struggle to get your company to invest in building digital relationships? If you do, your organization is missing a huge opportunity to grow revenue and reach. Companies have worked in the last several decades to wring every possible growth percentage [...]